Larry Miller VW & Mathew Blades

Objective: MIX 96.9 and Mathew Blades teamed up with Larry Miller Volkswagen in a series of exclusive and effective ways to promote brand awareness and loyalty in The Valley among current or future Volkswagen owners!

Concept: MIX morning host Mathew Blades is a current Volkswagen owner and has first hand experience with the brand. Throughout the endorsement campaign, Mathew has driven new Volkswagen models to become familiar with the company’s 2012 lineup and create testimonials highlighting features and benefits for each new vehicle. With the combination of compelling on-air endorsement commercials, informative demonstration video features, and online digital elements, MIX 96.9 and Mathew Blades have continued to endorse Larry Miller Volkswagen as the best Volkswagen dealership in The Valley, and highlight traffic driving offers and incentives to sell more cars!